(NEWSER) – As huge popcorn fans and total caffeine addicts, Amanda and Matthew Fitch decided they could kill two birds with one stone—by putting caffeine in their popcorn. To make the final product palatable, though, they had to overcome caffeine's natural bitterness. "We tried over and over again, making tons of different batches in our kitchen until it finally tasted good," recalls Amanda. The resulting top-secret "proprietary blend" delivers the punch of a strong cup of coffee in every bag, Aol News reports.
Orders for "BioFUEL," as they named it, have exploded since its April launch. The Fitches say hardcore gamers, fitness buffs, college students, and exhausted parents have all found that BioFUEL delivers a much-needed kick. "Some have even likened BioFUEL to cocaine," notes Amanda. "It's that addicting." But healthier than even energy drinks, she claims. "There's no crash from all the sugar later. Something about the combination of caffeine and complex carbohydrates in the popcorn just works."